Creating Brand Energy by Cath Sutherland

Author:Cath Sutherland
Language: eng
Format: epub
Publisher: Cath Sutherland
Published: 2011-03-15T00:00:00+00:00

Brand Sample

When facilitating this model with Morrison, they said without hesitation, that they would go straight to family and friends first. Most companies I have worked with have identified customers, shareholders or financial institutions, but Morrison, true to their Brand Energy and their Global Vision ‘To strengthen the fabric of families’, instinctively put family first. This is a powerful example of a company demonstrating that they live their Brand Energy. Sure, there are some very powerful influencers at the party who they need to speak to, but not before they give their mum a kiss. This action at the party powerfully demonstrates their integrity and values and speaks volumes to their other key business influencers, including their customers. It demonstrates that they are genuine, confident in who they are, and true to their word. If a certain group at the party does get upset about this, that would suggest they are not the right energy for Morrison. Those who object are not aligned with Morrison’s energy elements and would not be able to bring the right energy to positively contribute to the Morrison Brand. Strategically, Morrison may decide to keep this group as an acquaintance rather than developing a deeper relationship.

Demonstrate who you are by living your Brand Energy at all times. When you do this you will positively build your Brand Energy by attracting others who are aligned with you and can positively contribute to and help grow your energy. At the same time, those who are not aligned with you will not be attracted and move on – which is perfect.

Stay close to those in your ‘I AM’ and stay detached from those who are in your ‘I AM NOT’! Melaney Ryan, Australian Stillpoint Institute.

And you will build energetic support for what you do naturally and effortlessly.

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